Ready to launch a new product but don’t know if it will sell?
We can help with that.
We validate your idea with your future customers to decrease risk, maximise sales and ensure a successful market entry.
We bring you critical insights directly from your future customers to help you win.
We test:
New ideas
New labels, concepts or packaging styles
New features & services
Marketing &
Brand Messaging
Then we answer
Which markets to enter & your market size (TAM & SAM)
Which product to launch
Which concept to ship
Who your customers are and their purchasing preferences
You’ll be faster, smarter, more competitive & more profitable.
Here’s how we do it:
We Identify
Population, Total Available Market & Serviceable Available Market (TAM & SAM)
MARKET SIZE
APPEAL
Overall impressions of the concept
What they like about your concept summarised into key themes
LIKES
RED FLAGS
Key aspects that didn’t land well with them
CHANNEL
Where they would assume & like to see the concept sold
PURCHASE INTENT
How likely they are to purchase
How often they see themselves purchasing
PURCHASE FREQUENCY
PRICE
How much they think it should cost
Key attributes we know purchasers look for. We also use these for benchmarking
KEY ATTRIBUTES
And display the responses on a dynamic dashboard so you can dive into the data, filter it by key aspects and allow others in your team to do the same.
Prepare Better. Launch Stronger
Cut through the noise, align your team and bring knowledge you would normally learn after launch, to before you launch.
You’ll be in a stronger, more competitive position from the start, maximising sales potential and watching your dream come to life.
The power of knowing your market size
⚡️ Increased sales forecasting accuracy
⚡️ Know what locations and markets to focus on
⚡️ More accurate resource planning
⚡️ Align opportunity to marketing budgets
⚡️ Helps inform which distribution model to use
⚡️ Greater team alignment and speed to market
We’ll give you a head start & put you on the front foot.
Go from this
Stress
Uncertainty
Loopbacks
Sleepless nights
Delays
To this
Clarity
Alignment
Confidence
Focus
Product Potential
Who’s testing now
A drinks brand testing labels in NZ
•
An organic hair conditioner for NZ
•
An animal product in the Middle East
•
A new mothers' product in the USA
•
A pet product in the Middle East
•
A maternity product in the USA
•
A men's health product in California
•
An equine product in NZ
•
A childrens book in the USA
•
A mens fertility concept in NZ, AU & USA
•
A clothes drying idea for NZ
•
A drinks brand testing labels in NZ • An organic hair conditioner for NZ • An animal product in the Middle East • A new mothers' product in the USA • A pet product in the Middle East • A maternity product in the USA • A men's health product in California • An equine product in NZ • A childrens book in the USA • A mens fertility concept in NZ, AU & USA • A clothes drying idea for NZ •
“ The American market had consistently posed challenges, which we attributed to a lack of market intel and the share size of the market.
The comprehensive Snapshot research outlined critical facets such as market analysis, consumer appeal, pricing strategies, and pivotal messaging.
Snapshot was easy to access and interpret & the insights gathered from this process proved invaluable, leading to refinements in our messaging strategies within the US market. ”
“ We’ve engaged Snapshot on work locally & offshore - profiling and validating customers, interrogating customer purchase intent, channel selection, market sizing, pricing testing, concept testing, value proposition testing, key messaging, etc.
We’ve also used them to find out what prospective customers don’t like about our offering(s).
It’s cost effective and by far the best research house we’ve worked with. “
- OFNZ Export Advisors
“ My supplement company recently used the rapid market testing platform, Snapshot, and the results were epic.
The critical data we received from the test was extremely insightful and very well presented. It has validated our initial assumptions and reinforced our confidence on a move into the US. ”
Know your market.
Shape strategy.
Invest accordingly.
Launch confidently.
Let’s shift from ‘let’s just do that’ to
let’s see what the market thinks, and go from there.
“ We used Snapshot as a part of our market and product validation process for a new range of products that we were developing.
Having been involved in the marketing world for decades, this is by far the best market research process I have encountered. “
- Export pet product business
With Snapshot, you’ll get the clarity you need, to launch swiftly and confidently.