World Class
Training & Capability Building
Proud to be an approved regional business partner service provider
“Karl and Gill bring a positive and uplifting energy to the process, and present in a way that is easy to understand, and easy to act on. I can highly recommend them.”
Tony - Export Product
We’ll raise your teams market research
& validation capability
Our experienced trainers and facilitators will ensure you learn these important fundamentals of market research whilst getting valuable data to use in your business. Module 1: Market Analysis
Learn how to undertake a market scrape, market trends and gaps to understand your market.
The outcomes you’ll learn are:Understand market trends, what the direction of the industry is goingHow to validate markets by geographic locationsHow to research brand values with companies you aspire to, to help find your nicheUnderstanding the process behind secondary research - where to look, how to identify good and bad sources, when you have enough information and how to stay focused on objectivesUnderstand how to evaluate ease of market entry
Module 2: Forming Your Idea
Learn how to form your idea to help with communicating the idea and getting it to a stage where it can be validated in market.
The outcomes you’ll learn are:How to define your value propositionHow to define your concept for others to understandHow to discover your ideal customer typeHow to understand your specific product featuresTools to understanding what problems your idea solves
Module 3: Validating your idea
You'll learn how to get powerful and actionable data from respondents. We will take you through the process and teach you along the way. You will come out with real market data and actionable insights. We will create a test plan, form questions to collect the right data, learn how to structure a survey. Together, we will then put it out to the market. Following fieldwork, we will take you through how to analyze the data for maximum insight and business impact.
The outcomes you’ll learn are:Know the difference between quantitative & qualitative data and when to use itHow to identify the right metricsBest practices on survey structureKnow where and how to place a survey for best resultsUnderstand sampling structure and how to make sure you are getting your target customers into your surveyLearn data best practices when collecting personal informationHow to analyse and interpret data
Module 4: Understanding Your Market
This module teaches how to conduct primary market research interviews to learn from your customers and / or future customers and competitors. This includes understanding target markets, their needs and wants, what drives purchase, identifying drivers and barriers to purchase and how to gain insights from this. The outcomes you’ll learn are:How to identify who to interviewUnderstanding sample frameLearn how to identify your buyerIdentify what drives purchase decisionsUnderstanding what deters customersHow to identify your competitorsLearn how to conduct a market research interviewLearn how to analyse qualitative research and gain actionable insights.
